Mar 08 2013

A Fresh Look for the Newest Westlake Ace Hardware Store

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LENEXA, Kan. (March 8, 2013) – On March 15, Westlake Ace Hardware will hold grand opening festivities for its new location at 2300 South Springfield in Bolivar, Missouri. According to company officials, the store opening not only helps expand the hardware store chain’s market in southern Missouri, it will be an opportunity to showcase a fresh, new store design and layout.

“With the addition of the Bolivar location, Westlake has introduced an innovative new store layout unlike anything we have ever done before. From the building materials to the floor plan, it is uniquely designed to deliver a noticeably superior shopping experience to our customers,” said George Smith, CEO of Westlake Ace Hardware.

He added, “We’ve spent the past year studying and analyzing everything we know about our customers; the products they need, their mindset when they shop, and help they’re looking for. The Bolivar store is the culmination of that effort. I’m convinced we have created a store specifically designed to meet their needs and preferences.”

Designed by store design firm JGA, the 17,845 square foot building’s attached Garden Center is the first of its kind for Westlake. Additionally, the design incorporates construction materials and a design approach intended to provide an organic and modern feel: more natural light from garage-style doors and skylights, a wood and metal façade, and polished concrete floors.

Though approximately half of Westlake stores currently have Garden Centers, never before has the outdoor area been directly accessible from the indoor Lawn & Garden Department. Not only does this allow customers to more conveniently access products, especially during inclement weather, it also provides additional venues for the store to merchandise seasonal items in new and interesting ways.

Key Facts about the Westlake Bolivar Store

  • The interior of the store will have an entirely new signing and décor package, designed specifically for Westlake. Additionally, adjacencies have been improved in the store’s core hardware business and other departments.
  • In the new store layout traditional hardware product categories such as tools, electrical, plumbing and paint are strategically located around the perimeter of the store.  The entranceway has been designed to be open air on temperate days to invite customer exploration. Decorative and lifestyle categories are situated in the center of the store, an environment that encourages inspiration and browsing, increases customer comfort and helps make Westlake a preferred destination for project needs.
  • Bolivar is a rural town located 40 minutes north of Springfield, Mo. As the county seat of Polk County, the town is a regional shopping hub and home to Southwest Baptist University and a regional medical center.
  • Steve Jones, Bolivar General Manager is a tenured Westlake professional with more than 15 years with Westlake; the management and sales staff were hand-selected from the local Bolivar community.

Westlake Ace Hardware was founded in 1905 and today operates 86 neighborhood hardware stores in Missouri, Kansas, Nebraska, Iowa, Oklahoma, Texas and New Mexico. It is wholly owned and independently operated subsidiary of the Ace Hardware Corporation and features such traditional hardware categories such as fasteners, tools, plumbing and electric supplies and paint. Westlake also offers a wide range of lawn and garden products and operates large Garden Centers adjacent to many of its stores. For more information, please visit westlakehardware.com.


Contacts:
Liz Benditt
Westlake ACE Hardware
(913) 888-8438
lbenditt@westlakehardware.com

Tom Mentzer
Mentzer Public Relations Group
(913) 626-9066
tmentzer@mprg.biz

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