Mar 16 2017

Continued Growth, New Product Lines, Helpful Associates

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Westlake’s CEO discusses the retailer’s national expansion plans, the value of differentiated product offerings, and the role of engaged employees.

 

KANSAS CITY, Mo., March 16, 2017- Westlake Ace Hardware, the largest member of the ACE Hardware distribution network, has added 13 stores since 2015, bringing their total number of stores to 98 in Iowa, Kansas, Missouri, Nebraska, North Carolina, Oklahoma, Texas, and New Mexico. According to Westlake CEO Tom Knox, that kind of consistent growth will likely continue in coming years.

 “Westlake was founded 112 years ago, and we’ve been growing ever since,” said Knox. “To fuel the expansion of our national footprint, we will continue to pursue acquisitions and organic growth plans that make sense for our customers and business.”

But expanding the number of stores is only one element in Westlake’s growth. The retailer is continuously finding ways to distinguish itself from competitors and big box stores, while providing a compelling shopping experience. “One way we do that is by offering highly localized, unique and stylish products that help our customers in new and exciting ways,” he added.

Westlake’s ever-evolving product lineup was front and center this week when it announced it is the first hardware retailer to offer the full line of Magnolia Home by Joanna Gaines™ Premium Interior Paint in-store. Personally crafted by Joanna Gaines, interior designer and nationally recognized home renovation expert, the line of 150 timeless interior paint colors were designed by the KILZ® Brand to help Do-It-Yourselfers recreate her hallmark “modern farmhouse” style.

Along with offering highly differentiated product lines like Magnolia Home by Joanna Gaines Paint and STIHL® power equipment, Knox noted that Westlake places a premium on the quality of staff it employs and the service they provide to customers.

“Our customer promise to be the best, most helpful hardware stores on the planet wouldn’t be possible without our knowledgeable and service-oriented associates. The passion they show for their jobs comes to life every day when they interact with customers, and offer advice and product recommendations. As such, we are always creating ways to engage and develop them to their fullest potential, and create an atmosphere that’s attractive to future associates,” he said.

 

About Westlake Ace Hardware

Westlake has been in operation for more than 100 years and currently has 98 neighborhood hardware stores in Iowa, Kansas, Missouri, Nebraska, North Carolina, Oklahoma, Texas, and New Mexico. It has been part of the Ace hardware distribution network since 1959, and a wholly owned Ace subsidiary since 2012. Westlake is the largest member of the Ace Hardware Cooperative, giving its customers access to more than 70,000 products—both in-store and by special order—to help them complete numerous household and lawn and garden projects. For more information about Westlake, please visit www.westlakehardware.com.

 

About Joanna Gaines

Gaines began her career in design in 2003 when she opened Magnolia Market in her hometown of Waco, Texas. Her eye for classic, yet unexpected, farmhouse-style design complemented her husband Chip Gaines’ career in construction. Soon they began remodeling and selling homes throughout Waco, and it didn’t take long for their distinct style to catch on. The expanded Magnolia Market has become a destination for people across the country.

 

About Magnolia Home by Joanna Gaines Paint

With highly personalized names like “Shiplap,” “Wedding Band,” and “Ella Rose,” the color palette of Magnolia Home by Joanna Gaines Paint line reflects Gaines’ design philosophy: help people create “value where they are planted” by turning houses into dream homes. Ideal for interior walls and ceilings and priced less than $50 a gallon, the acrylic paint from the KILZ Brand is available in matte, eggshell, satin, and semi-gloss. It is formulated to deliver superior stain blocking and mildew resistance.

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