Mar 13 2017

Magnolia Home by Joanna Gaines™ Paint Comes to Westlake

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Westlake Ace is selected as the first full-line hardware retailer of the interior designer and TV personality’s new premium paint collection

 

KANSAS CITY, Mo., March 13, 2017 - Westlake Ace Hardware announced today it is the first hardware retailer to offer the full line of Magnolia Home by Joanna Gaines™ Premium Interior Paint in-store. Personally crafted by Gaines, interior designer and nationally recognized home renovation expert, the line of 150 timeless interior paint colors are designed to help Do-It-Yourselfers recreate her hallmark relaxed, easy “modern farmhouse” style.

With highly personalized names like “Shiplap,” “Wedding Band,” and “Ella Rose,” the color palette of the quality paint line reflects Gaines’ design philosophy: help people create “value where they are planted” by turning houses into dream homes. Available in matte, eggshell, satin, and semi-gloss, the paint features technologically advanced acrylic from the KILZ® Brand to deliver superior stain blocking and mildew resistance. Ideal for interior walls and ceilings and priced less than $50 a gallon, other features include:

  • Easy to scrub and wash
  • Excellent coverage, hide and touch-ups
  • Low VOC and odor

Magnolia Home by Joanna Gaines Paint™ is available at these Westlake locations.

“As the first brick-and-mortar hardware retailer to offer Magnolia Home by Joanna Gaines™ Paint, we are thrilled to bring Joanna’s timeless, signature style into our customers’ homes,” said Laura Byrne-Harris, senior director of merchandising and marketing, Westlake Ace Hardware. “If you’ve watched her on Fixer Upper, you truly understand how she breathes new life into any space she touches. Our hope is that this beautiful paint palette will inspire homeowners and help them make their visions into a reality.”

"Home is your canvas, and Joanna Gaines has worked with the KILZ Brand to create a color palette and paint line that can be used to bring your design vision to life. This premium paint line offers Joanna’s unique curated colors and provides all the hardworking durability and stain resistance you expect from KILZ Products,” said Debbie D’Adamo, vice president of marketing, KILZ.

About Joanna Gaines

Gaines began her career in design in 2003 when she opened Magnolia Market in her hometown of Waco, Texas. Her eye for classic, yet unexpected, farmhouse-style design complemented her husband Chip Gaines’ career in construction. Soon they began remodeling and selling homes throughout Waco, and it didn’t take long for their distinct style to catch on. The expanded Magnolia Market has become a destination for people across the country.

About Westlake Ace Hardware

Westlake has been in operation for more than 100 years and currently has 98 neighborhood hardware stores in Iowa, Kansas, Missouri, Nebraska, North Carolina, Oklahoma, Texas, and New Mexico. It has been part of the Ace hardware distribution network since 1959, and a wholly owned Ace subsidiary since 2012. Westlake is the largest member of the Ace Hardware Cooperative, giving its customers access to more than 70,000 products—both in-store and by special order—to help them complete numerous household and lawn and garden projects. For more information about Westlake, please visit www.westlakehardware.com.

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