Find Blue near you.

Created by pet parents, for pet parents.

We think of our dogs and cats as family members, so we believe their food should be natural and healthy. BLUE uses only the highest quality natural ingredients—the kind of things a family member deserves. Real meat is always the first ingredient, with no corn, wheat or soy – and never any artificial colors or preservatives. That’s our True Blue promise to you and your pet.

  • Basics™

    BLUE Basics is a healthy and holistic, limited-ingredient diet formulated to minimize food sensitivities while maximizing the nutritional value that your dog will receive.

  • Wilderness™

    Inspired by the diet of wolves, BLUE Wilderness is a protein-rich, grain-free food that contains more of the delicious meat that dogs crave.

  • Life protection™

    Featuring LifeSource Bits®, a precise blend of nutrients enhanced with our Super 7 package of antioxidant-rich ingredients.

  • The Blue story.

    See how our dog inspired a pet food company.

  • Blue Wilderness.

    Inspired by their ancestors in the wild.

  • Blue Life Protection formula.

    Do you really know what’s in your pet’s food?

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